HEGS Observation 002
Pichhliobservation mein maine ek thought share kiya tha:
Students
college choose karne se pehle colleges eliminate karte hain.
Lekin
uske baad mere mind mein ek aur important question aaya:
Student
kisi college ko eliminate exactly kab karta hai?
Kya tab,
jab fees zyada dikhti hai?
Kya tab,
jab placement convincing nahi lagti?
Kya tab,
jab website weak hoti hai?
Ya tab,
jab counsellor se baat karne ke baad bhi trust build nahi hota?
Mujhe
lagta hai iska answer kisi ek factor mein nahi hai.
Elimination Ek Bada Decision Nahi, Chhote-Chhote Doubts Ka Result Hai
Higher
education marketing mein hum aksar student journey ko kuch is tarah dekhte
hain:
Ad → Lead
→ Call → Visit → Admission
Lekin
student ki actual journey shayad itni straight nahi hoti.
Imagine
karo.
Ek
student Instagram par institute ka ad dekhta hai.
Creative
achha laga. Click kiya.
Website
open ki.
Course
mil gaya, lekin placement ka convincing proof nahi mila.
First
doubt.
Instagram
check kiya.
Campus ke
photos hain, events hain, posters hain — lekin actual classroom, labs ya
student experience clearly samajh nahi aaya.
Second
doubt.
Fees
jaanne ke liye inquiry ki.
Call aa
gaya, lekin conversation mostly admission lene ke around thi. Student jis
specific question ka answer chahta tha, us par clarity kam mili.
Third
doubt.
Ab
student Google par doosra college search karta hai.
Wahan
usse wahi information comparatively easily mil jaati hai jo pehle institute
mein missing thi.
Aur शायद यहीं पहला
institute quietly eliminate ho gaya.
Institute
ko pata bhi nahi chala.
Problem Ye Hai: Institute Sirf Final “No” Dekhta Hai
Marketing
dashboard mein humein dikhta hai:
Lead
Generated.
Counselling
team ko dikhta hai:
Interested
/ Not Interested / Not Picked / Admission Taken Elsewhere.
Lekin in
dono ke beech ek bahut important layer missing ho sakti hai:
Student ka doubt kab start hua?
Agar humein
sirf ye pata chale ki student ne admission nahi liya, to information incomplete
hai.
Real
growth insight shayad ye hai:
Usne
humein eliminate kyun kiya — aur kis point par kiya?
Ye
difference important hai.
Kyuki
agar 100 students mein se bahut se students ek hi point par drop kar rahe hain,
to problem necessarily advertising mein nahi hogi.
Problem
student journey ke us particular point par ho sakti hai.
Har Student Ka Elimination Trigger Alag Ho Sakta Hai
Ek
student ke liye fees deciding factor ho sakti hai.
Dusre ke
liye placement.
Kisi
parent ke liye distance aur safety.
Kisi
student ke liye campus environment.
Kisi ke
liye hostel.
Kisi ke
liye institute ki online reputation.
Aur kisi
ke liye sirf itna:
“Mujhe jo
information chahiye thi, wo mujhe confidently nahi mili.”
Isi wajah
se mujhe lagta hai ki higher education marketing mein sirf ye poochhna:
“Student
interested hai ya nahi?”
kaafi
nahi hai.
Better
question ho sakta hai:
“Student
ko abhi kis cheez par doubt hai?”
Ek Lead Ka Lost Hona Hamesha Marketing Failure Nahi
Hota
Suppose
Meta campaign ne right geography se right course ke liye student ko institute
tak pahucha diya.
Student
ne form bhi fill kar diya.
Is point
tak marketing ne apna kaam kar diya.
Lekin
uske baad agar student:
- placement proof nahi samajh
paya,
- fees justify nahi kar paya,
- parents ko convince nahi kar
paya,
- campus ko visualize nahi kar
paya,
- counsellor se required
clarity nahi mili,
to lead
eventually admission mein convert nahi hogi.
Dashboard
mein wo “poor lead” lag sakti hai.
Lekin kya
wo actually poor lead thi?
Ya
institute student ke doubt ko identify nahi kar paya?
Ye
distinction important hai.
Institutes Ko “Elimination Points” Map Karne Chahiye
Mere
hisaab se ek institute ko apni admission journey mein ye identify karna
chahiye:
Student
humein kis-kis point par eliminate kar sakta hai?
For
example:
Discovery
→ Kya institute relevant lag raha hai?
Website /
Social Proof
→ Kya jo claim kiya ja raha hai, uska proof mil raha hai?
Course
Evaluation
→ Kya course student ke career goal se connect ho raha hai?
Fees
Evaluation
→ Kya cost ki value understandable hai?
Counselling
→ Kya doubts actually resolve ho rahe hain?
Parent
Evaluation
→ Kya parent ke concerns address ho rahe hain?
Campus
Visit
→ Kya online expectation aur ground reality match karti hai?
Final
Comparison
→ Jab 3 institutes saamne hain, hum eliminate kyun nahi honge?
Ye
questions uncomfortable ho sakte hain.
Lekin शायद growth wahi se start hoti hai.
HEGS Growth Insight
Higher
education mein sirf conversion points track karna enough nahi ho sakta.
Humein elimination
points bhi understand karne honge.
Because
every student who does not take admission is not necessarily saying:
“I was
never interested.”
Sometimes
the student may actually be saying:
“I was
interested — until something made the other option feel safer, clearer or more
valuable.”
Aur agar
institute us “something” ko identify kar le…
to next
admission campaign sirf more leads generate nahi karega.
Student
journey ko better karega.
My Observation
Institute
ko ye jaanne se pehle ki:
“Student
ne admission kyun nahi liya?”
shayad ye
jaanne ki koshish karni chahiye:
“Student
ne humein consider karna kab band kiya?”
Dono
questions similar lagte hain.
Lekin
unke answers completely different growth decisions de sakte hain.
Observe.
Test. Analyse. Build.
— Vikas
Kamboj
Higher Education Growth System
Continue Reading:
← Observation 001: Students College Choose Karne Se Pehle Colleges Eliminate Karte Hain
