HEGS
Observation 005
Pichhli observations mein humne
- student ke decision-making process ko ek step aur deeply samajhne ki koshish ki.
- Student college choose karne se pehle colleges eliminate kar sakta hai.
- Elimination kisi ek bade reason se nahi, balki chhote-chhote doubts se ho sakta hai.
- College ke claims trust tab build karte hain jab unke peeche believable proof ho.
Aur jab
student multiple colleges compare karta hai, to wo sirf features nahi, apne
possible future ko compare kar raha ho sakta hai.
Ab ek aur
question:
Ye comparison hota kahan hai?
Bahut
baar ek important place hoti hai:
College
ki website.
Website Ko Institute Brochure Samajhna Shayad Galat Hai
Aaj bhi bahut
si institutional websites ko hum basically online brochure ki tarah treat karte
hain.
About Us.
Courses.
Facilities.
Faculty.
Gallery.
Contact.
Bas.
Lekin
student ke perspective se website ka role isse kaafi bada ho sakta hai.
Student
jab kisi college ka naam search karta hai, website uske saamne institute ka first
serious information environment ban sakti hai.
Yahan
student sirf information collect nahi kar raha.
Wo
silently evaluate kar raha ho sakta hai:
Ye
institute actually hai kaisa?
Kya jo ad
mein dekha tha, wo yahan bhi match karta hai?
Mere
course ke baare mein clear information hai?
Placement
ko kaise explain kiya gaya hai?
Campus
actual mein kaisa dikhta hai?
Kya mujhe
apne questions ke answers mil rahe hain?
Aur sabse
important:
“Kya main
is institute ko seriously consider karun?”
Website Ka Pehla Kaam “Impress” Karna Nahi, “Clarify” Karna Ho Sakta Hai
Websites
ko attractive banana important hai.
Lekin
admissions ke context mein ek beautiful website automatically effective website
nahi ban jaati.
Imagine
karo student ko ek course mein interest hai.
Wo
website par aata hai.
Lekin
usse ye samajhne ke liye multiple pages kholne padte hain:
- course kya hai
- eligibility kya hai
- fees kya hai
- career options kya hain
- placement information kahan
hai
- campus kahan hai
- admission process kya hai
Agar
information available hai, lekin decision ke context mein scattered hai,
to website technically informative hote hue bhi confusing ho sakti hai.
Information hona aur information ka useful order mein milna — dono alag cheezein hain.
Student Website Ko “Read” Nahi, “Scan” Kar Raha Ho Sakta Hai
Ek aur
interesting behaviour hai.
Har
visitor website ka poora content nahi padhta.
Wo scan
karta hai.
Heading
dekhta hai.
Image
dekhta hai.
Numbers
dekhta hai.
Course
name dekhta hai.
Placement
section dekhta hai.
Testimonials
dekhta hai.
Fees ya
admission information dhoondhta hai.
Phir
decide karta hai:
Stay.
Explore. Compare. Exit.
Isliye
website ka har section equally important nahi hota.
Student
jis question ke answer ke liye aaya hai, agar uska answer quickly visible nahi
hai, to wo next source par ja sakta hai.
Aur next
source ka matlab competitor bhi ho sakta hai.
Website Par Student Ka Real Question Kya Ho Sakta Hai?
Institute
ka question:
“Hum apni
website par kya-kya information rakhein?”
Student
ka question shayad:
“Mujhe
decision lene ke liye kya-kya jaana zaroori hai?”
Dono
questions mein difference hai.
Institute
list banayega:
Courses →
Faculty → Infrastructure → Events → Gallery
Student
ka mental checklist ho sakta hai:
Is course
ka future kya hai?
Fees mere
budget mein hai?
College trustworthy
lag raha hai?
Placement
realistic hai?
Campus
experience kaisa ho sakta hai?
Mere
parents ko main kya dikhaunga?
Website ko institute ki information architecture se
zyada student ki decision journey samajhni chahiye.
Homepage Par Sab Kuch Dikhana Bhi Solution Nahi Hai
Iska
opposite extreme bhi interesting hai.
Kabhi-kabhi
institute website par itni information daal deta hai ki visitor ke paas options
bahut ho jaate hain.
Latest
News.
Events.
Announcements.
Awards.
Gallery.
Notifications.
Multiple
banners.
Dozens of
buttons.
Admission
pop-ups.
Course
links.
Videos.
Testimonials.
Sab kuch
important lagta hai.
Lekin
student ke liye question simple hai:
“Mujhe ab
kya dekhna chahiye?”
Agar
website iska answer nahi de paati, to information badhne ke saath decision
clarity zaroori nahi ki badhe.
More content ≠ More clarity.
Website Ko Counsellor Ka Replacement Nahi, Pehla Conversation Samjho
Main ye
nahi keh raha ki website counsellor ko replace kar sakti hai.
Lekin
website counsellor se pehle conversation start kar sakti hai.
Student
pehle website se basic questions ke answers le sakta hai.
Phir
counsellor ke paas aakar better questions pooch sakta hai.
Example:
Website
ne clearly explain kiya:
Course →
Curriculum → Career pathways → Fees → Admission process
To
counsellor ke paas student ka conversation ho sakta hai:
“Mujhe is
specialization ke career options samajhne hain.”
Lekin
agar website basic information bhi clearly provide nahi karti, to counsellor ko
har conversation zero se start karni pad sakti hai.
Yaani:
Better website → Better-informed inquiry
Aur
better-informed inquiry ka matlab automatically admission nahi hai.
Lekin
conversation ki quality improve ho sakti hai.
Website Aur Advertisement Ke Beech Consistency Bhi Important Hai
Ek
student ko Instagram par ek message dikha:
“Build
Your Career With Industry Exposure.”
Wo click
karta hai.
Website
open hoti hai.
Lekin website
par industry exposure ka clear explanation hi nahi milta.
Ab ek gap
create ho gaya.
Ad ne
expectation create ki.
Website
ne us expectation ko resolve nahi kiya.
Isi
tarah:
Ad mein
placement ka claim.
Website
par generic placement page.
Ya ad
mein specific course.
Website
par course information bahut vague.
Student
ko consciously ye thought aaye ya na aaye, experience inconsistent feel ho
sakta hai.
Aur ye
wahi trust journey hai jiske baare mein Observation 003 mein hum baat kar rahe
the:
Claim →
Evidence → Context → Experience.
Website Ka Best Question Shayad “Hum Kya Dikhana Chahte Hain?” Nahi Hai
Institute
ko website redesign karne se pehle shayad ek different exercise karni chahiye.
Har
important student segment ke liye poochho:
“Student yahan kya decide karne aaya hai?”
Engineering
student.
Pharmacy
student.
Diploma
student.
PG
student.
Parent.
Har
visitor ka decision context different ho sakta hai.
Isliye ek
hi generic website experience sabko equally useful lage, ye zaroori nahi.
HEGS Growth Insight
Admissions
website ko sirf digital brochure ki tarah dekhna limited approach ho
sakta hai.
Mujhe
lagta hai website ko ek decision-support layer ki tarah bhi dekhna
chahiye.
Uska kaam
sirf:
“Hum kaun
hain.”
batana
nahi.
Balki:
“Aap
humein evaluate kaise kar sakte hain?”
iska
answer dena bhi ho sakta hai.
A good
admissions website student ke liye decision ko necessarily easy nahi banati.
Wo
decision ko clearer banati hai.
Aur
clarity ka matlab hamesha admission nahi hota.
Kabhi-kabhi
clarity ka result “yes” hota hai.
Kabhi “no.”
Lekin
dono cases mein institute ko student ke decision ka reason samajhne ka better
chance mil sakta hai.
My Observation
Mujhe
lagta hai har institute ko apni website ko ek baar student ki nazar se dekhna
chahiye.
Institute
ki nazar se nahi.
Marketing
team ki nazar se nahi.
Web
designer ki nazar se nahi.
Student
ki nazar se.
Aur sirf
ek question poochna chahiye:
“Agar
main yahan admission consider karne aaya hoon, to kya mujhe apna next decision
lene ke liye enough clarity mil rahi hai?”
Agar
answer yes hai, website apna kaam kar rahi ho sakti hai.
Agar
answer “thoda search karna padega” hai, to शायद wahi ek improvement opportunity
hai.
Because
sometimes:
A website
doesn't lose a student because it looks bad.
It loses
the student because the answer wasn't clear enough.
Observe.
Test. Analyse. Build.
— Vikas
Kamboj
Higher Education Growth System
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← Observation 002
← Observation 003
← Observation 004
